Created web content in a bold, contemporary voice that reflects the firm’s extraordinary accomplishments, including firm and practice descriptions, homepage, and selected biographies.
Following an international merger, created an editorial style guide and rewrote more than 100 practice and industry descriptions to reflect the firm’s new positioning in the global market.
Created compelling, interactive web copy highlighting the firm’s 25 locations.
Restructured the College of Arts & Science website to communicate Vanderbilt’s value proposition and provide easy access to key information.
Rewrote and edited website copy to create emotional connections and calls to action for a target audience of philanthropists, government agencies, and corporate funders in line with the organization’s new global brand system.
Working both on- and off-site with deans, directors, and faculty, wrote content for a new, consolidated website.
Retained to provide content for 300-lawyer firm, including thought leadership pieces, new lawyer biographies, recruiting and other marketing copy.
After designing a customized editorial style guide, edited 250 pages of law firm web copy for consistency, tone, and voice.
Rebranded a Houston-based litigation boutique to highlight the scope and importance of its work.
Working with the President’s Office, wrote Momentum: The Strategic Plan to establish Adelphi as a globally recognized university by targeting six transformational goal areas.
Wrote 300 pages of web content—including biographies, practice descriptions, recruiting, and diversity—for regional IP powerhouse.
Conceived and created dynamic language for the firm’s recruiting website, together with more than 200 biographies, practice areas, and diversity and pro bono descriptions.
Wrote web copy, press kits, and email communications for the launch of a high-profile new center at Montclair State University.
Provided project management, consulting, and editorial services for regional firm rebranding project.
Wrote and edited annual research magazine, Erudition, showcasing faculty accomplishments.
Present targeted writing workshops with emphasis on general business communications and/or specific documents, including white papers, web copy, biographies, practice descriptions, LinkedIn profiles, and more.