HELPING A LEGAL INNOVATOR REACH NEW HEIGHTS
Hueston Hennigan is a litigation boutique with a track record of historic wins in high-profile cases. Three years after its founding, the firm struggled to develop a brand identity beyond the reputations of its two name partners.
Hueston Hennigan enlisted us to develop a brand identity that would position it for continued growth. Working with longtime design partner Decker Design, we began with a rigorous research and discovery period. We conducted audits of Hueston Hennigan’s competitive landscape and existing communications, then interviewed internal stakeholders and clients to uncover the firm’s true differentiators. Drawing on key themes that emerged from the interviews, we developed branding recommendations that “walked the walk” of the Hueston Hennigan brand: innovative, energetic, assertive.
Next, we embarked on a website refresh. Decker turned to major consulting and client firms—such as Tesla and SpaceX—as visual models for a dynamic, cutting-edge look and feel. To mirror the bold, contemporary design, we wrote powerful headlines and taglines that conveyed the firm’s proven strengths. And to showcase its exceptional results in high-stakes matters, we wrote a series of case studies describing groundbreaking cases where Hueston Hennigan prevailed, often creating new precedents along the way. Finally, we rewrote all existing web copy to relay crucial information clearly and concisely.